It is now compulsory to register your business name in South Africa in terms of the Consumers Protection Act of 2008 and the new Companies Act of 2008.

In doing so, listing your business name on a national database such as Business Names Registry is a highly valuable asset to you the business owner/member/director.

It prevents others from using your business name.  It allows you and others to search for your business by your business name, your name or any other relevant information in your listing.